The phasing out of Broad Match Modified (BMM) keywords
Yesterday, Google announced the matching of Broad Match Modifier and Phrase Match keywords. This blog post will go over what this means, best practices, adjusting strategy, and…
What is the gclid parameter
Most of us are aware of Google Ads auto-tagging but don’t know how it works. What does auto-tagging do and why is it important in…
Google Ads vs. AdSense: What’s the difference?
Beginners to search marketing often hear about Google’s two advertising platforms, Google Ads and Google AdSense. Depending on your goals, one of these systems may be right for…